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There’s a new buzz in town about social media marketing. Every second spam email or online marketing company cold calling you trying to set up a meeting with you, will bombard you with statistics of how important social media marketing is for your company.

They will continue to baffle you with numbers and videos to make you believe that if you don’t act immediately and pay loads of money for social media marketing, you will not only lose your business, but you and your family will get arrested for being ignorant and behind the times.

Not too long ago, me and three of my buddy, James, Johnny and Cameron, decided to build a robot akin to the ones we saw on television. I’m talking about the kind that you see in American shows with twirling blades and pounding hammers, which you pit against similar opponents in a battle ending in scrap parts.

We set about building our masterpiece, paying attention

Driving down the road a few days ago, I noticed a massive spool of orange tubing occupying the street corner. Thinking nothing of it at the time, I continued on my merry way, oblivious of the gravity of what I had just seen. A few days passed, and the incident had all but faded from my memory, when I noticed another massive orange spool, this time on a different corner. The gears started turning in my head, grinding out pieces of a puzzle which could mean the salvation of mankind if my meagre cerebral capacity could process it in time. If not, the earth faced certain doom.

As I turned another corner, I saw another spool, no longer innocently