My name is Willem, and I am a copywriter.

This might sound like an introduction at a rehab meeting, but I am proud to say these words. While it is true that I am addicted to words, I can honestly say that I do not wish to be cured. Writing is an art. I love art. Therefore it is logical to deduce that I love writing.

Few things in this world compare to the fulfilment one experiences while creating something. Whether it is sculpting an exquisite statue out of marble, turning a blank canvas into an artwork with liberating brush strokes, or sounding a harmonious combination of notes for the first time, creating art is one of life’s greatest pleasures. This is how I feel while writing.

A deep satisfaction envelops me as my fingers caress the keys, building words, crafting them into sentences, and constructing paragraphs which captivate the mind and soul. The act of committing one’s thoughts to copy that is of value to a reader is truly liberating.

Some of you might ask: why choose copywriting?

My answer is simple. It is a challenge. Taking a topic of which the general public might have little knowledge or understanding and converting it into an engaging, informative article which is easy to understand is not as easy as it sounds. Many people fail to realise this, which is why so many websites suffer from low quality, spam filled content which is frowned upon by readers and search engines alike. Even worse, poor quality web copy makes your company sound uneducated and incompetent.

Search engines are becoming more advanced, and many now possess the ability to determine whether posts and articles contain genuine, quality content. The simple fact of the matter is that you can no longer simply post a bunch of keyword crammed nonsense and get away with it. Your web copy needs to be optimised for human consumption, while still retaining all the important SEO aspects. This is where a copywriter like me comes in.

I am a full time copywriter for Promatix, and offer my services to anyone who is tired of losing clients due to sub-par web copy. It is my job to find out what your industry is about, determine what makes your company unique, and present it to the general public in an accessible and intriguing manner.

Educate your website the easy and convenient way. Contact Promatix today to find out more about the copywriting services and packages we have to offer.