13 Oct 12
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Posted by Melanie Hye
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When writing copy for your website, or any other website for that matter, SEO should be foremost on your mind. Along with the standard requirements for effective SEO copywriting, there are also a few key mistakes that one should try to avoid.
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24 Sep 12
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Posted by Willem Theron
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Search engines are becoming more advanced, and many now possess the ability to determine whether posts and articles contain genuine, quality content. The simple fact of the matter is that you can no longer simply post a bunch of keyword crammed nonsense and get away with it. Your web copy needs to be optimised for human consumption, while still retaining all the important SEO aspects. This is where a copywriter like me comes in.
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