Marketing for travel and tourism

Online marketing experts with focus on the south african tourism industry

How to promote your tourism business

If you have a travel agency business and you need to promote it online than choosing the right travel marketing ideas can be the cornerstone of online success and sales. Here are some time tested travel marketing ideas that can help you get started.

Marketing for Travel and Tourism

Marketing for travel and tourism is not easy. You need to consider a lot of internet marketing techniques and integrated marketing communication methods in order to succeed. At times it may be impossible to do everything on your own and you will have to take the help of someone who is experienced in this field like a professional internet marketing consultant. Marketing travel products and services is highly profitable but only if you know the right tactics.

Best Travel Marketing Ideas

If you have a business related to tourism and marketing here are the travel marketing ideas you need:

• If you have a business and you wish to promote it online, you need a website. That is not a must, but it is definitely recommended. Promoting that website is promoting your product or service.
• If you have a website that has been lying around for ages but its not good enough to show to the public, then invest some time, money and energy into making it appropriate for audience. Your website is the face of your travel business.
• Once you have the website, think about how you can bring traffic to that website. Of course you will have to employ various internet marketing methods like SEO in order to promote it.
• A newsletter can help with the promotion process and keeps potential clients in the loop. Include the option of subscribing to your newsletter on your website. Make sure the newsletter content is significant and full of interesting articles or news.
• If people trust your content, they will trust your company. This is true for everything including web copy, articles, newsletter content and even ad content. If you can invoke trust in your words, you can get the same trust for your travel agency or tourism site.
• You can also do promotion by taking help of informational and interesting video material. Posting your videos on a web portal with high traffic like YouTube, will help you get traffic back to your website. • You can also make use of social networking sites like Facebook to build relationships with potential and existing customers and help them get to know you better.
• Blogs can also be an easy way to talk to the customer base and give them something that is useful – something that does not have the look and feel of an advertisement. Perhaps a blog on how traveling from a certain airline felt like or what the Bahamas is really like according to your experience. Just make sure it is sincere.