There are times that mere words are not enough, and an image does the job much better.
That is the basic idea behind the infographic, one of the most versatile content types there are and a strong tool your brand can use to achieve relevance and visibility.
You have probably already seen dozens of infographics online. They usually bring information in an easy to understand way, combine images and charts, and sometimes are even animated. There are several types of infographics, which is something that further corroborates how useful they are as a content format.
Now is the time to learn how to bring the strength of the infographic to your brand. In order to truly enjoy its benefits, you must know the best ways to use them. Otherwise, you risk causing the opposite effect and driving your audience away from your business.
Have you ever wanted to create an infographic for your brand? Check out this article to learn what this kind of content is, how to make your own, and the best design practices you need to know.
What is an infographic?
An infographic is a content format that combines text and visual elements to convey information to the reader in a faster and easier way. This mixture is cohesive, since each of those parts is used in the best way to address the main piece of information.
After all, there are times when text alone is not enough to fully explain a subject or piece of information. Employing the help of visual elements can make certain data easier to understand, which might be critical for the brand’s ability to achieve engagement and relevance.
For instance, it is much easier to grasp the impact of a pandemic while looking at a geographical infographic that details the areas of the world that already reported cases and those that did not.
Surely, you can deliver the same information through text, but it would not be as intuitive.
Benefits of creating an infographic for your brand
Strong branding tool
The more you explore different content kinds, the stronger your brand gets. You should always look for ways to attach your company’s name to relevant, interesting pieces.
Since they are highly shareable, infographics can help you with that while keeping your audience satisfied.
Easier to understand
If your brand does not communicate in intuitive ways, it is bound to lose relevance among its target audience.
You should always use the best kind of content to deliver each piece of information, and that includes employing the strengths of infographics within your content marketing strategy.
When you content goes viral, you are able to reach a much bigger audience than you normally would. Your brand might achieve higher recognition and much of that can positively affect your results.
Infographics are highly appealing to be shared on social media and blogs, so they can go viral and carry your brand’s name along with them.
Since infographics can carry your brand’s name forward, this also applies to your content’s SEO relevance. This piece of content can help get your blog posts and website pages further to the top of Google’s search results.
That is a great way to reach more visibility and obtain visits from people interested in what you have to offer.
What are the main types of infographics?
Now that you know what an infographic is and the main advantages of using this element, the next step involves learning its main types.
This will help you determine which approach you should take when creating your own infographics for your brand. Since it is such a flexible content format, multiple variations completely change its presentation.
Here are some of the main types of infographics to inspire you:
Whenever most people think of an infographic, they might be imagining the informational type.
It is mostly used to give a broad overview of a subject in an easy to understand way. The informational infographic is presented as a short article, but containing plenty of illustrations to make it more appealing and understandable.
The main characteristic of an informational infographic is its conciseness. It is supposed to convey information in a few words and images, allowing the viewer to understand its topic quickly at a glance.
As the name implies, the statistical infographic primarily focuses on numbers, charts, and indicators. It usually utilizes big numbers as a way to capture the viewer’s attention as well as graphs in several different formats and colors.
The statistical infographic is most commonly used to show survey results, market research findings, and to corroborate arguments with raw data. The main idea is to tell a story through the statistical data presented in the infographic, with a coherent beginning and an end.
Sometimes, the best way to convey information is to compare two pieces of it. The comparison infographic brings a contrast to the center stage and allows the viewer to draw their own conclusions and make a decision based on the data included.
Typically, this content format does not bring its own opinion forward.
Such contrast is often helped by the design of the infographic, such as allowing for easier comparison by putting equivalent elements side by side. Usually, two sides are presented in an infographic that is split in half.
You should create a geographic infographic when the main piece of information refers to one or multiple locations. It is usually employed whenever there is data to be displayed in relation to maps.
That is a great way to create comparisons between regions, highlight important information relating to them and others.
There are various ways to help your viewer understand your data under the context of location. You can use heat maps, set pins on certain areas with relevant information, and even draw comparisons between those areas.
A list infographic brings a collection of information divided by unordered or ordered lists. If you wish to develop the top 10 choices for something, a step-by-step process, or simply use a list to easily present information in smaller bites, this should be your pick.
You can use your creativity to replace the bullet points with other elements and make your piece stand out as well as arrange the topics in the available space in a way that is easy to read.
It can be consumed quickly because most people will skim through the list topics and, whenever they find something of interest, then they read through.
How to make an infographic?
Understanding an infographic as a concept is a great first step. Now is the time to actually learn how to create your own by using your creative thinking skills.
Use this powerful tool to engage with your audience, strengthen your business’ online presence and add value to your potential customer’s experiences.
Are you ready to make your own infographic? Follow the steps below to create the best content for your brand:
Decide on the message
The first step to creating your infographic requires you to think of what it will be. What do you wish to display? What is the main message your content needs to deliver?
For example, you might want to create an infographic to explain a certain mathematical concept in an easier way, maybe employing everyday analogies to help your audience grasp the concept.
This is also when you should decide on your goals. If your content strategy requires a high engagement rate, then your infographic should be constructed in a way that it facilitates such results.
Obtain the appropriate data
In order for your infographic to truly add value to your audience, it needs to provide adequate data. Such a step involves gathering the right information to help deliver the message you decided on in the previous step.
Be careful where you obtain this data. Choose reputable sources, such as research institutes and surveys published by renowned parties. When in doubt, prefer not to display a piece of data and replace your source with a better one.
Decide on the data display
As you probably already knew, planning an infographic involves not only the gathering of data but also deciding how it is going to be displayed. Choose the format that better fits the message’s goals and allows for a better understanding of the information.
For instance, if you wish to show traffic data for certain periods of time, it might help to display this information on a map overlay with the city’s main regions. This is also when you should decide on how high and low traffic would be represented.
The data visualization depends on the audience you wish to reach and your brand’s identity. Those two aspects must be in perfect balance when creating any kind of content.
Create your infographic layout
Now that you have the basic features planned, it is time to start actually building your infographic. The first step is to define its layout, which is a draft of each one of its features. This is also when you should determine the colors, fonts, and other visual elements of your infographic.
All of those decisions must be aligned with what you know about your target audience’s preferences for effective client communication. Your infographic must be easy to read and understand by the people that your brand wishes to reach.
Also, make sure there is enough room for each bit of information you want to display. The planning stage’s purpose is to help you condense all the important data appropriately.
Add your data sources
Do not forget a very important step when creating an infographic: your data sources must also be included. That way, you can make sure your audience sees your brand as credible.
Those might be the URLs of websites you obtained the data from or even research papers and books. Create a list with every single source you used to create your infographic.
Lastly, make sure that your sources are within the image itself. That way, whenever your infographic is shared directly, the sources go alongside it.
Promote your infographic
After creating your infographic, the next step involves making sure it reaches its target audience. Thankfully, there are several ways to promote your content online.
If you have a blog on your website, consider creating a post dedicated to your infographic. This might get more people to see it through good SEO and contributes to a higher share rate.
Social media is also a great ally in this mission, so post in your brand’s channels. Finally, make sure the content is responsive, since data visualization for mobile is critical.
In addition, never stop promoting your infographic. Just because you created it this month, it does not mean there is anything wrong with promoting it again after a while. Always make sure to use your content fully.
Check out some infographic examples
The best way to understand how to make an infographic and grasp the versatility of this content format is to look at good examples. Variety is the key, so the best course of action is to look for the most unique infographics in order to draw the appropriate inspiration for your own content strategy.
Below, you will find some infographic examples that will help you see how it can help your brand. Check them out:
The World of Beer
Mission(s) to Mars
The Acoustic Guitar
The Apple Tree
Learn the best design tips for infographics
Now that you have learned what an infographic is and checked some great examples of content, you need to know exactly what it means to create quality pieces.
The only way to count on the advantages an infographic can bring to your brand is to make sure your design choices are solid during your planning and execution phases.
Here are the top tips for creating an infographic for your brand the right way:
Create your infographic for the right audience
There is no truly ideal infographic rule. As with any other kind of content you create for your brand, it must primarily serve your target audience’s particulars.
This means the visual and writing styles must adapt to your audience and make sure they understand your information.
This also applies to the visual elements employed in the infographic. Your target audience must be able to grasp your content in its entirety and draw the appropriate conclusions from your data.
If that does not happen, then your infographic has failed to communicate with them.
Consider the flow
Putting yourself in your audience’s shoes is critical to assessing your content’s ability to properly communicate. However, you must also take a few steps in those shoes to understand if your infographic’s flow is making sense.
The flow is the logical path one follows when consuming information. Check if the beginning of your infographic is intuitive and if it is easy to understand where to go next.
Indicative arrows are not always necessary, as good design is able to direct your audience’s eyes to where you want them to go.
Use the correct element hierarchy
The way that your infographic elements are laid out says a lot about what is important. At least, that is how this is supposed to work. People are naturally conditioned to; for example, consider the bigger elements to be the most critical information.
In addition, be careful not to include too many elements in your infographic. Minimalism is not just a visual style as it is a best practice. This mistake might distract your reader and harm their ability to grasp your infographic’s main point.
Choose the right colors and shapes
As with any visual piece of content, your infographic must use your brand’s style as well as condense the right elements together to deliver the right piece of information. This means knowing which design choices to make in its planning stages.
Learn about the properties of colors and how shapes can change the meaning of the content inside them. Remember that an infographic is a collection of several different parts that need to work well together.
Remember the shareability
One of the biggest advantages of working with infographics is how easy it is to share them on social media and blogs. People who like your content might help your brand go viral this way, but it only works if your infographic is easy to share.
In order to do that, make sure it is not too big and can adapt to several screen sizes. Also, make sure there are visible share buttons on your page so people can know exactly how to do that.
Use the best tools for the job
As tempting as it may be to dive into free tools, it is important to know they are highly limited and will not help you reach the infographic’s true potential.
There are premium tools available that help you harness the true potential of an infographic for your brand. Those also help you create your content from start to finish without the need for deep knowledge of programming and design.
Now that you know what an infographic is and learned how to create your own, you are probably itching to start using this content format within your brand. Remember how important it is to use proper tools to create your infographic and contribute positively to your brand’s content strategy.
For the professional help this process needs, you can count on Visually. Access the website, tell us about your project and receive a quote within one business day.