What is Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?
Search engine marketing still remains the single most important and profitable investment you can make for your company online. Return on investment is our primary goal at promatix. Search engine optimisation is not just for ranking in search engines but also to increase your profit margin to its maximum potential.
Search engine optimisation overview:
Search engine marketing overview:
Global traffic sources measured January 2010
Fig 1.1: Distribution of different traffic sources recorded globally from the user to the websites.
- 90% of all online traffic comes from organic search results
- The only way to increase organic search results is through Search Engine Optimisation
- Less than 10% of all online traffic comes from Pay per Click campaigns
- 2% of all online traffic comes from Referral pages and links on websites
- 80% of all online websites have little to no Search engine marketing which means 90% of all online traffic goes to the 20% that has Search engine marketing in place
- 95% of websites are only optimised for brand searching which means the site will only appear in google for searches related to the company brand name
What is Search engine marketing?
Search engine marketing or in short SEM is a key term that describes the action whereby a website will become visible to google for different searches.
Example: if a user searches “affordable cell phones” a well optimised site will appear on the first page of google’s search results. When a user clicks on this it is called an organic search and the user has found the site through Search engine marketing efforts
To gain more traffic it is essential to make sure the website ranks on google for all the keywords related to your industry.
Example: Cheap cellphones, Cellphones, Cellphone chargers, Cellphones, Cellphones that are affordable
As part of an effective marketing campaign it is important that the users and developers have a basic understanding of Search engine marketing.
There are 3 major factors in Search engine marketing that will make a site rank well or not at all. All 3 these factors are essential and the one cannot exist without the other.
Search Engine Optimisation = Onsite Optimisation + Offsite Optimisation + Activity
3 major Search Engine Optimisation Factors:
Onsite Optimisation:
Onsite optimisation comprises 20% of any SEO strategy.
Onsite optimization is a key term that describes changes made on the website itself to make it visible to the search engines.
A classic example of where companies fail to apply effective onsite optimisation is where 90% of websites uses the company name in their website’s title which makes their website invisible to other keywords on their pages.
Onsite optimization comprises of 150 key factors including:
Title Tags
Meta tags
Keyword tags
Keyword density
Keyword proximity
Content
Code:Content Ratio
Loading time
Offsite Optimisation:
Offsite optimisation comprises 80% of any SEO strategy.
Offsite optimization is a collective term that describes the practice where links are built to point to your site. These links are called backlinks.
Backlinks increases the Google ranking of your website. Every link that points to your website counts as a vote. Google uses this practice to determine the importance of your website because people would only link to a website from the outside if the website has important content.
Not all backlinks are equal!
Every page on the internet has a page ranking. This ranking is determined by the amount of links pointing to the website. If a site has many links pointing to it the site will obtain a higher ranking. A well optimised site will have a google rank between 5 and 7.
If a site with a page rank 5 links to your site it is worth more than 1 000 backlinks from page rank 0 sites.
Quantity and Quality of backlinks are therefore important.
Well optimised websites has thousands of high quality backlinks.
Activity:
Google Caffeine is the name of the new web spider that ensures clients receive relevant content without spam. Before 2009 google only looked at onsite and offsite optimisation but now google has employed a new important factor in their algorithm called Activity.
Activity is a measurement of the amount of time users spend on the website and if they are actively clicking on links and participating on the website. Without activity onsite and offsite optimisation becomes futile.
It is therefore important to have all three these factors in place to ensure your website will rank well in google.
Why outsource Search Engine Optimisation?
(1) Sheer Manpower:
Because search engine optimisation is so profitable people spend thousands of dollars to literally employ warehouses of people posting backlinks to their websites. It is impossible for a hand full of people to compete with this manpower.
We have the resources and capacity to compete with these companies
(2) Experience:
Search engine optimisation is a art and as with any deeply specialized field it requires years of research. This is especially applicable in terms of onsite optimisation and activity.
- We have 10 years experience in search engine optimisation
- We use search engine optimisation specialists from Romania rated as best in the world
- We have a team of people who creates world class optimised content that includes all 150 onsite optimisation factors
- We have a large set of analytics tools used to measure the current market, loopholes and latest search engine optimisation strategies to ensure we stay ahead of the market.
- We have a dedicated research team that analyses the google algorithm for changes for example the Activity factor now included in google caffeine
- We have a proven track record – refer to our portfolio below where you will be able to view examples of the success of implementing SEO strategies
(3) More affordable:
It would be impossible to achieve the same results in house if you had to employ a team of people to do what external SEO companies do. Because we specialize in optimisation we have numerous automated techniques in place that minimizes time and the amount of manpower needed.
Because we buy in bulk we get unrivaled prices on backlinks and content.
Portfolio
We rank on the first page in google for 500 000+ Keywords including major competitive keywords such as:
Camera men
Travel
Tropical holidays
Mauritius Holiday Packages
Corporate videos
Royalty free music
Web developers
Web design
Web developers johannesburg
Corporate DVD
Click here to view the complete list of keywords our clients rank for on page 1 in google
Some of our clients:
Client 1
Recorded: 1 month
Keywords Ranking on google’s first page: 800
Client 2
Recorded: 3 months
Keywords Ranking on google’s first page: 1500
Promatix Process:
Meeting with the client
During this phase we will discuss the basics of search engine optimisation to give you an overview of what you might expect. We will also assess your market and complete a full needs analysis
Website analytics and possible market
During this phase we will do research to look at:
- your current rankings and seo
- your market
- the keywords related to your industry
- the size of the market you are targeting online
- your possible future rankings after our seo campaign
You will receive a detailed report containing all the necessary information and also an agreement letter you will need to sign to approve the search engine optimisation process
Search Engine Optimisation
The combination of onsite and offsite optimisation will carry on for 6 months. You will receive a monthly report with your rankings so you can track the search engine optimisation progress. We will work closely with you or your developers to ensure you are aware of developments and the strategy.
During this phase we will implement 150 onsite factors and build thousands of backlinks to your website to improve your rankings in google.
Reporting and Analytical optimisation
Every month we will generate reports to look at your current SEO status and your profits. We will re look at site elements and optimisation based on this feedback and statistics.
Final Phase
After 6 months we will provide you with a final report containing your new improved rankings. You may at this stage choose to continue the campaign like many of our clients or you may just enjoy your current new rankings and improved traffic.
Pricing:
Search engine optimisation packages and pricing
Please click here to download our price list
