Search Engine Optimisation (SEO) Copywriting
Copywriting for Search Engine Optimisation, or SEO, is one of a number of tasks that a copywriter performs to help make your website one that will truly stand out above the rest.
Search Engine Optimisation (SEO) might be a term to which you have paid little attention, but its effects are vital to the success of any company’s website. If you have ever wondered why your website is buried on the 542nd page of a Google search, the answer is simple. Your site is not optimised.
The process of Search Engine Optimisation (SEO) will improve the visibility of your company’s site in an “organic” or unpaid search, increasing the amount of web traffic it enjoys. While it might not seem like a big deal, the benefits of having Search Engine Optimisation done on your site, is MASSIVE. These benefits include:
- A higher ranked site
- More frequent appearances in a search
- More visitors to your website
All of which means that your site will generate more hits, translating into more customers and more profits.
Copywriting is just one of the aspects which SEO required to ensure that your site is ranked in a position that will guarantee results.
How does it work?
After meeting with a client, an SEO copywriter then will determine which keywords or phrases are appropriate for the client’s business, as well how many times they are searched per month. These keywords are then skilfully incorporated into an article, designed to keep the reader’s attention, and if some product is being offered, to take action. Through strategic placement and repetition of keywords and phrases, the copywriter creates an article which search engines such as Google can easily pick up, yet is still written in a fashion that is not unnatural to a normal reader.
As such, the primary goal of the SEO copywriter remains creating gripping copy that will keep the reader intrigued, prompting them to link to and share it.
