Last Updated on May 31st, 2020
Hey is that the next mega-rich Amazon FBA guru I see there? I think it is…
I’ll be honest – if you don’t use the right tools, you won’t succeed at FBA. Period. But you need the RIGHT TOOLS FOR YOU. The last thing you want to do is pay $100/mo for something you can’t even use.
In this Helium 10 vs Jungle Scout mega-guide for the soon-to-be scrillionaires, I’ll cover:
- The pros and cons of each tool
- Which type of entrepreneur needs which tool
- How to tell if you need Helium 10 or just Jungle Scout
- A breakdown of each tool and its features
- A quick pricing breakdown
- Memes that probably only I think are funny
Ready? This is going to be FBAulous… sorry.
Here’s a Breakdown of My Helium 10 vs Jungle Scout Guide:
- Who Needs Which Tool?
- Pros and Cons
- A Breakdown of Each Tool
- Pricing (Is Helium 10 REALLY WORTH the money?.)
Helium 10 vs Jungle Scout? Which Tool Do I Need?
This is a gross oversimplification, but I think it will be very useful.
Do I need just a product selection tool that will help me launch faster or do I want an entire suite of Amazon tools to grow a hugely profitable money machine?
If it’s the former, just get Jungle Scout. If you’re serious about growing big on Amazon, get Helium 10. All serious sellers use it. I haven’t met a single big-time FBA person who doesn’t have it.
Jungle Scout is a better product sourcing tool for sure. But that’s it. Helium 10 wins in every other category if you ask me.
Get Jungle Scout If…
- You’re on a budget
- You only need a great product selection tool
- You want a tool with a short learning curve
Get Helium 10 if…
- You’ve got the money to invest
- You’re serious about growing big
- You need an all-in-one solution for selection, optimization, analytics, and store management
Jungle Scout Pros and Cons
- Great supplier base
- The best product selection tool
- Not as many tools as Helium 10
- Limited outside of product selection and sourcing
- No mobile app
Helium 10 Pros and Cons
- All-in-one of every tool you need to grow a profitable store
- Amazon training
NOTE: Helium 10 is offering our readers up to 50% off by using our links in this post.
What is Jungle Scout?
Jungle Scout (JS) is an insanely powerful Amazon research tool that takes all of the hard work and uncertainty out of finding winning products, then acts as your financial command center.
It’s by far the most popular, well known Amazon product research, keyword research, and supplier sourcing tool that I know of.
Think of it as a blinding light in the world’s densest jungle.
This one tool does all this:
- Product Research: JS shows you winning products in HIGH DEMAND, so you don’t have to research and play the guessing game.
- Product Tracking: Keep your finger on the pulse of Amazon with sales data, analytics, and inventory data at a glance.
- Supplier Sourcing: JS connects you to reliable suppliers so you eliminate the risk of good deals gone bad (Been there. DONE THAT. GIVE ME MY MONEY BACK).
- Keyword Research: Know what shoppers are searching for and optimize your listings accordingly. More traffic. More sales. More smiles all around.
- Inventory Manager: A real-time view of your stock. Know how much to order, boost sales, and cut costs. I’m loving it.
Jungle Scout Features Breakdown
Jungle Scout is primarily a product research and sourcing tool.
It has a bunch of new features, but as I said before, it’s mostly for researching products, connecting with suppliers, and getting to launch.
So, I’m only going to stick to the most important features in this breakdown.
Here we go…
Product Database – Find the Needle in the Haystack
Imagine Amazon as a massive jungle of hay. And buried in the trillions of golden hay straws are a few sharp needles.
JS’s Product Database is a 70-million strong database that you can easily search with granular filters to find those needles.
Product research is the most important part of succeeding on Amazon. You have to build your house on a solid foundation, or some other lazy cliche that I hate using but feel the need to use here.
Product Database makes it so much easier. You can even target products with terrible listings (my favorite). That way you know it’s easier to outrank your competitors.
Product Tracker – Track Product Ideas Over Time
Once you find the next big hit, Product Tracker gives you pin-point accurate data so you can easily compare products.
Say you’re trying to decide between two products: edible glitter or pulled pork shredder claws.
How do you know which one will blow up first?
With Product Tracker!
This tool will compare them side by side with inventory, Best Seller Rank, number of sales, and pricing data so you can make an informed decision rather than just guessing.
With all of that data over a long period of time, you’ll make the right choice every time.
Jungle Scout Supplier Database – Peace of Mind
Finding a supplier is a dangerous game.
You have no idea who they are, where they’re really from, or what kind of product they’ll make you.
Jungle Scout’s Supplier Database was the first tool of its kind, and it’s still badass to this day. This is instant, unfettered access to high-quality, fully-vetted suppliers.
Instead of going with your gut or having to dig into halfway-trustworthy information in some foreign country, you can see customer volume, number of confirmed shipments, current customers, and even easily compare quotes.
You’ll get your product made faster, made better, and, most importantly, made by someone you can actually trust. This takes all the risk out of finding a supplier.
Opportunity Finder – Find High-Demand, Low-Competition KWs
Opportunity Finder is a niche selection godsend.
You know those unique niche products with high margins, high demand, and low competition?
This is how you find them.
You can scope out trending keywords to see what people are starting to buy now (and will be super profitable later!). And you can analyze a niche’s past performance, too.
It really all comes down to the Niche Score metric. Now, when you’re searching for products, you get a neat little number that quantifies how good of a niche the product is rather than having to guess for yourself.
If you choose a bad niche, your store will fail before it even opens.
NOTE: Niche Score is not a be-all-end-all metric. You really have to know your stuff to get a good feel for products.
What is the Jungle Scout Chrome Extension?
Jungle Scout’s Chrome Extension is a bridge between Amazon and Jungle Scout built directly into your browser.
Now, when you’re searching for products, you get all of the product’s information and helpful metrics in a single click RIGHT IN YOUR BROWSER.
You’ll see Opportunity Score, price, reviews, daily sales, sales history, and a ton of other metrics that will help validate your product ideas.
Now, I have good news and bad news.
This is one of the best Amazon selling tools I’ve ever used, and it’s pretty affordable.
It’s not included in the JS subscription. You have to pay for it separately. Much more on this in the pricing section.
What is Helium 10?
Remember how I said Jungle Scout was a blinding light in the dark jungle?
Helium 10 is like lighting the entire jungle on fire, bulldozing what remains, then building a massive, super profitable Amazon FBA operation where that dense, dark jungle used to be (#SaveTheRainforest).
Let me sum up the difference succinctly…
Whereas Jungle Scout is more of a product research tool, Helium 10 is an all-in-one suite of Amazon FBA tools covering product research PLUS SEO, store management, fraud protection, listings optimization, lead capturing, and product launches.
Jungle Scout is one tool that helps you succeed. Helium 10 is EVERY TOOL you need to succeed in ONE PLACE.
Every serious seller I’ve ever met uses Helium 10.
Here are some of the most important features:
Helium 10 Features Breakdown
Helium 10 is a massive fleet of FBA tools. Covering each one of them would require a trilogy of novels.
So I’m just going to breakdown the most important ones.
Black Box – Research Everything in the Known Universe
Black Box is one of the best keyword research tools out there. It might even be as good as Jungle Scout.
Black box empowers you to find lucrative, winning products in untapped niches with smart filters like category, estimated monthly sales, and number of sellers. That way, you can find popular products in low-competition niches.
Pretend you’re Jeff Bezos and you want to start your own Amazon store in your spare time.
You decide the best product for you is one with high search volume, middle-tier pricing, and tons of positive reviews.
You open Black Box, set your filters, click a button or 2, and voila – it shows you this:
Black Box just did all that work for you. Imagine all of the lobbying for tax breaks you can do with that extra time!
Cerebro – An Unfair Advantage
Cerebro is evil Amazon black magic disguised as a reverse ASIN lookup tool.
Using Cerebro helps you destroy your competition. So in that way, it’s like putting a curse on your competitor’s store.
Basically, Cerebro reverse engineers successful listings and shows you all of the reasons WHY they’re successful so you can take that exact same blueprint, improve upon it, and OUTRANK them.
Let me explain in a little more detail.
Here’s a quick example to help illustrate the evil black magicness.
Say you…erg…”Jeff Bezos” wants to sell gaming chairs. All he has to do is fire up his own website, search for gaming chairs, and see what’s already selling.
Then he just takes the ASIN from the product and pops it into Cerebro.
Here’s what it returns:
This is literally everything you need to know about this listing PLUS suggestions from Helium 10 on outranking it.
I know that some of these terms probably look more like Klingon than English, so I’ll explain a few:
- Cerebro IQ Score: This is a score that indicates how good of an opportunity this product is. The higher the better.
- CPR 8-Day Giveaways: This is an estimation of how many units you’d need to give away in an 8-day period to rank on page 1 for this term.
- Competing Products: Pretty self-explanatory. This is how many competitors you’ll be up against. Obviously, the fewer the better, but high competition doesn’t always mean GOOD competition. Take everything into account when evaluating a product.
Magnet – Expand Your Keyword List
Magnet is an awesome keyword expansion tool with the largest database of actionable search terms on the market, or so the company claims.
Magnet drastically increases your chances of driving easy traffic that your competition isn’t taking advantage of.
You enter a “seed keyword” and Magic spits back thousands of related terms you might not even know exist.
Back to good ol’ Jeff and his gaming chair. If he were to put the words “gaming chair” into Magnet, he’d get tons of lucrative product/kw opportunities like lumbar support, desk accessories (for boys and girls), adjustable desks, etc.
Magnet will show you:
- Related keywords
- High-volume terms
- Actionable keywords
- Competing products
- Top products
- Word frequency
The cool thing is, if your competition isn’t using Magnet, they WON’T HAVE THIS INFO. At least not as much or as accurate as the info you have.
Frankenstein – “It’s ALIVE!… And it’s making my keyword lists way more potent!”
Frankenstein takes a bunch of mismatched parts and turns them into a lean, mean, fighting machine (hence the name!). The result? You save hours of time and skyrocket your Amazon rank.
Here’s how it works…
Normally, keywords lists have thousands of words, and the majority of them contain duplicate terms or unnecessary words.
That means you have to spend hours poring over your spreadsheet and cleaning the dang thing up. By the end, you have white hairs sprouting and you swear off FBA for good.
Frankenstein does all that work for you instantly. You can set parameters like “remove FOR or WITH” or other useless words, so you’re left with only the meat of the terms.
Just enter your keyword list, set your parameters, and click a button.
IT’S ALIVE!! Those are all the words you need to have in your listing to rank.
Scribbles – Optimize Your Listings. Outrank Everyone.
Scribbles is my personal favorite tool. Partly, because I love writing (not really) and partly because I love ranking #1 for my products, selling boatloads, and traveling across the world full-time on my private jet… I wish :(.
Seriously, though, Scribbles is an awesome, intuitive listings optimization tool that ensures you never miss a single keyword. It makes listings optimization so easy.
You enter your keywords and write your listing. Then, Scribbles tracks which words you use and removes them from the list as you go along.
Every time you use one of those keywords in the list, it’ll disappear. Once it’s empty, you’ve got a fully optimized listing! Without this, you’ve got to manually track everything. And we all know how clumsy we humans are, especially after 4 cups of coffee.
XRay – A Bird’s-Eye View Right From Your Browser
Imagine having a bird’s-eye view of profitability, potential ROI, reviews, inventory, ASIN’s, and ads analytics AS YOU BROWSE Amazon.
That’s XRay, Helium 10’s Chrome Extension.
All the info you need to make calculated decisions is right there at the click of a button.
Now, when Jeff is doing research for his gaming chairs, he can see nearly all of the relevant data about this specific product’s profitability, trends, ads, inventory, and customer feedback directly from his browser.
And he even gets to try it for free (up to 50 searches).
Refund Genie – Refunding Made Easy
This tool has refunded me money that I didn’t even know was owed to me.
Getting reimbursed by Amazon for lost or damaged inventory IS NOT EASY.
You’ve got to go to Seller Central, generate a report, make a spreadsheet, open a case with Amazon, and a bunch of other “I-don’t-feel-like-doing-this-BS-today” kind of stuff.
Refund Genie automates this entire process.
It’s like you found a magic lamp, and out popped a genie that just spent 3,000 years learning how to optimize the Amazon refund process, and he only charges about $100/mo to do it all for you.
NOTE: Amazon is notoriously bad at reimbursing sellers. There are plenty of refund management companies out there, but some take a 25% cut of your refund. If you’re super busy, it might be worth it. I prefer to DIY. Up to you.
Somehow, this isn’t all of Helium 10’s awesome tools. They’ve also got:
- A keyword tracker
- Profitability calculator
- Trendster (analyze sales trends)
- Follow up
- Inventory protector
- Market tracker
And there’s still more. Check out this screenshot of all the tools:
Helium 10 and Jungle Scout Pricing – A Tale of Two Philosophies
How much does Jungle Scout cost?
Is it worth it?
How much is Helium 10?
Wait, WHAT? HOW much?
I’m about to answer all of these questions and give my thoughts on whether they’re worth the money or not.
Short answer – yes. Every red cent. You cannot succeed at FBA without these tools.
Read that sentence again.
Jungle Scout Pricing
Jungle Scout’s pricing is like a whiskey on the rocks: Simple. Straightforward. You know what you’re getting and it doesn’t change.
The entire suite of tools costs $39/mo billed annually. The suite plus the Chrome extension costs $49/mo. That irks me a bit. Why isn’t the extension included?
Who am I to judge, though?
If you want to pay monthly, things get a bit steeper.
NOTE: This is only for 500 orders per month. If you’re making more sales, prices increase drastically. Of course, if you’re making 1,000 + sales per month, I doubt you’ll care about paying $20 more…
Helium 10 Pricing
I want to make things easy for you. So here’s an actual screenshot of Helium 10’s pricing:
I wish I were kidding…
Helium 10 has multiple pricing tiers starting with free and working up to Elite. As you ascend, you unlock more features and more functionality (e.g. more searches or more tracked keywords).
Here are the pricing basics:
- Platinum ($97/mo): The entry-level plan comes with all the tools plus 5,000 emails, 2,500 tracked keywords, alerts on 300 ASINS, and 150 uses of the Index Checker. Perfect for new sellers.
- Diamond ($197): Upgrading to Diamond is like doubling up. You get double the Index Checker (300 uses), alerts (600), and keywords (5,000).
- Elite ($397): The ultimate FBA plan. This includes elite training, workshops, networking, and a private Facebook group. Plus, you get 50,000 emails, 500 uses of the Index Checker, and 1,000 alerts.
What Comes With the Helium 10 Free Plan?
All you need is an email address (or addresses!) to get all these features.
- Black Box: 20 uses
- Trenderster: 30 uses
- Magnet: 2 uses per day
- Cerebro: 2 uses per day
- Frankenstein: 30 days
- Scribbles: 30 days
- Xray: 50 uses
- Refund Genie: Very limited use
But Wait, There’s More…
Helium also offers a la carte pricing.
So, if you only want to use one tool, you can just purchase that single tool instead of the suite. I don’t recommend it since Platinum only costs $97/mo, but it’s your money.
Here’s some of the a la carte pricing:
- Black Box: $37/mo.
- Magnet: $37/mo.
- Cerebro: $37/mo.
- Refund Genie: $97/mo.
NOTE: Helium 10 currently has a coupon for 50% off your first month!
Are Helium 10 and Jungle Scout Worth the Money?
This is an investment, not an expense. You cannot succeed at Amazon FBA without tools like these.
For Jungle Scout, this is a tool that will eliminate dozens of hours of manual research and take all of the guesswork and risk out of selecting, sourcing, and tracking a product. It literally shows you low competition, high demand, upward-trending products that will make you bank.
And it’s only about $40. Can’t beat it.
Helium 10 is worth every penny too. It’s a suite of tools that will optimize your store end-to-end. From finding products to optimizing listings for higher rankings and more sales to managing your store and getting refunds.
Here’s the thing that most new sellers don’t understand.
YOUR COMPETITORS ARE USING THESE TOOLS.
If you don’t have them, you can’t beat them. Plain and simple. You have to fight fire with fire. If someone has access to all of this data, how can you compete? You can’t.
Q: Is Jungle Scout Free?
No, Jungle Scout is not free. It does not offer a free plan or a free trial. However, it does offer a 14-day money-back guarantee, so you can try it risk-free.
Q: Who Owns Helium 10?
Helium 10 is owned by Manny Coates, the founder. The co-founder, COO, and CMO is Guillermo Puyol.
Q: Is Jungle Scout Worth the Money?
Yes, Jungle Scout is definitely worth the money. It’s a very powerful research tool that costs as little as $39/mo. This one tool can help you find winning products to build an Amazon FBA business. $39/mo is fair.
Q: What is Helium 10 Used For?
Helium 10 is used to find products, build an Amazon business, optimize your listings, and manage the entire buying process. It’s the only all-in-one, end-to-end Amazon tool in existence.
Q: How Much Does Helium 10 Cost?
Helium 10 costs as little as $97/mo. There is also a FREE version, albeit with limited functionality.
Q: Is Helium 10 XRay Free?
Yes, you can access Helium 10 Xray for free, but with limited functionality.
Q: Is Helium 10 Free?
Helium 10 has a free plan with limited functionality.
Q: Is Helium 10 Better Than Jungle Scout?
Yes, it’s more comprehensive than Jungle Scout. However, JungleScout might be better if you only need a cheap product research tool.