Promatix Web

Reduce Your Bounce Rate

Melanie Hye — Mon, 15 Oct 2012 15:33:13 +0000

The term bounce rate is an Internet marketing term used to define the effectiveness of a website or blog. A website’s bounce rate is calculated by the amount of visitors to your web page that left after one page divided by the total number of visits. This means that if you had 10 000 visitors, but 4000 left directly after landing on your home page, you would have a bounce rate of 40%.

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Expand Your Social Media Following

Melanie Hye — Mon, 15 Oct 2012 08:30:59 +0000

You have the business, you have the website, and you have the social media accounts. The only thing you don’t have is followers. This is a sad, but often true scenario for many aspiring business owners. Having your dreams of millions of followers anxiously awaiting your next post snuffed out so brutally can be disheartening, but fortunately there are a number of ways to rectify the situation.

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Why Your Company Needs a Website

Melanie Hye — Sat, 13 Oct 2012 16:20:37 +0000

In this day and age, it is almost unthinkable that anybody would even contemplate running their business without a website. Having a prominent web presence has never been more important than it is now.

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Effective SEO Copywriting

Melanie Hye — Sat, 13 Oct 2012 08:44:39 +0000

When writing copy for your website, or any other website for that matter, SEO should be foremost on your mind. Along with the standard requirements for effective SEO copywriting, there are also a few key mistakes that one should try to avoid.

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Social Media in The Travel Industry

Melanie Hye — Fri, 12 Oct 2012 09:37:25 +0000

More and more companies in the travel and tourism industry are turning to social media to market their brand. In recent years the number of social media users has grown to epic proportions, making the amount of people a company can reach via social media a tantalizing prospect for these companies. This is hardly surprising if one takes a quick look at the statistics.

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Designing an SEO Friendly Website

Melanie Hye — Thu, 11 Oct 2012 12:20:33 +0000

Engaging in an active SEO or Search engine optimisation campaign is one of the most rewarding investments you can consider for your website. Because your website is there to enhance your business, you want it to perform as well as possible, show up in the maximum amount of searches and be ranked on the first page of a potential client’s search results.

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Website Management

Melanie Hye — Thu, 11 Oct 2012 07:08:00 +0000

Website management is often sorely neglected by business owners. A website is a crucial marketing tool for your business, but it can easily become counterproductive if it is not properly maintained and regularly updated.

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SMB Websites

Melanie Hye — Wed, 26 Sep 2012 07:00:12 +0000

So you have a small to medium business, and you are wondering if you need a business website. The answer is quite simple: Yes!! Times have changed, and we are living in the age of the internet. A person looking for information on a business or service will most probably browse the web instead of reaching for a phone book. Because of this shift to a digital culture it has become vital for any SMB to create a prominent presence on the web. While this might sound like a daunting and time consuming task, it is without a doubt worth the effort.

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Webwerf Ontwerp

Willem Theron — Tue, 25 Sep 2012 16:04:46 +0000

Is jy op soek na ń web ontwerper wat vir jou uitstekende diens kan lewer? Soek jy na n maatskappy wat alles bied, van webwerf onwerp tot grafiese ontwerp? Is jy moeg gesoek na ń web maatskappy wat jou taal praat? Promatix bied die oplossing vir al jou internet vereistes. Met n kranige span ervare ontwerpers an programmeerders, kan jy verseker wees dat Promatix aan jou die beste diens in die bedryf sal verskaf.

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I am a Copywriter

Willem Theron — Mon, 24 Sep 2012 07:28:25 +0000

Search engines are becoming more advanced, and many now possess the ability to determine whether posts and articles contain genuine, quality content. The simple fact of the matter is that you can no longer simply post a bunch of keyword crammed nonsense and get away with it. Your web copy needs to be optimised for human consumption, while still retaining all the important SEO aspects. This is where a copywriter like me comes in.

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