At the bottom of the page you’ll see information on the pages that rank in the SERPs for the keyword you’re looking at.
First, you have “SERP History”.
This is a breakdown of how the rankings have changed since Ahrefs started to collect data on that term (this starts in 2016 for most keywords).
That way, you get some context around how pages have come and gone from the first page.
You can also see how much the results tend to fluctuate over time.
As you can see above, the keyword “link building” has been pretty stable over the last 3+ years.
(And it’s been super stable over the last year).
But if you look at a keyword like “creatine”, the results are all over the place.
Why is this helpful? Well, if you see a SERP that hasn’t budged over the last 12 months, the chances of you coming in and mixing things up is pretty low.
(Unless you have a super authoritative domain)
On the other hand, if you come across a volatile SERP, that means that Google hasn’t found 10 results that they like yet. Which means you have a chance of cracking the top 10.
In addition to SERP History, Ahrefs also breaks down the 10 results based on Domain Rating, URL Rating, number of backlinks and more.
This is your typical SERP breakdown for SEO. The only interesting feature here is the “Top keyword“ column.
This shows you the keyword that brings that page the most organic traffic. In most cases, it’s the keyword that you’re analyzing. But in many cases, you’ll uncover a keyword that you wouldn’t have even thought of searching for.
For example, when I search for “SEO tips”, literally 10 out of the 10 results all have “SEO tips” as their top term.
Not super useful.
But when I search for “how to do SEO”, I get a list of top keywords that I may not have otherwise found.