801+ Power Words That Pack a Punch and Convert like Crazy

Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action.

And the best part?

You can use them anywhere.

In this post, you’ll learn how to use power words like a kung fu master. Specifically:

  • The definition of power words (and why they’re so powerful);
  • The 7 types of power words proven to increase conversions;
  • Examples of how bloggers, freelance writers, and businesses are using powerful words to boost conversions;
  • A huge list of power words you can use, bookmark, and reference (again and again).

Want to bring your ideas to life, to make them take up residence in the reader’s mind, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want?

Then you’re going to love this post.

Let’s jump in.

Clear as mud?

Let’s deconstruct an example from the great Winston Churchill. All the power words are underlined:

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival.

Inspiring, right?

Here’s why:

Power Words = Emotional Words Packed with Persuasion


Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.

And it goes beyond speakers and storytellers.

Email marketing messages, copywriting, infographics, step-by-step tutorials, sales pages, inspirational quotes, content marketing, case studies, call to actions, testimonials, tweets, and other social media posts are all designed to influence the reader in some way. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.

Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions. The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want.

So…

Looking for a quick way to give your writing more punch?

Maybe add a little personality or pizzazz — that extra little “oomph” that makes your reader pay attention?

Then you need to infuse your content with power words.

We’ve organized our power words into seven different types, which all accomplish the same goal: Each elicits emotion in your reader.

Let’s go over each type and see why these words work.

1. Fear Power Words


Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.

Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

How to Crank Up Emotion with Fear Words

Here’s an example of a blog post headline here at Smart Blogger that utilizes three different fear words:

Fear Power Words in Headlines

Fear Power Words in Headlines

Open it and you’re greeted by this fear-packed introduction:

I was in
agony.

Waves of pain unimaginable shot down my spine, causing every muscle in my body to contract as if I’d been shocked with 20,000 volts of electricity. My back arched up at an unnatural angle. My arms and legs began to shake.

One moment, I was on a webinar talking to a few hundred people about traffic, walking them through exactly how to start a blog and make it popular. The next, everything went dark. I was still conscious, but just barely.

Pretty effective, right?

Here’s another one:

Fear Power Words Example Headline

Fear Power Words Example Headline

If I’m working from home, will I lose my sanity if I don’t read this post? There’s only one way to find out. (Click!)

Want to sprinkle fear power words into your writing? Here are a bunch to get you started:

Agony Lunatic
Apocalypse Lurking
Armageddon Massacre
Assault Meltdown
Backlash Menacing
Beating Mired
Beware Mistake
Blinded Murder
Blood Nightmare
Bloodbath Painful
Bloodcurdling Pale
Bloody Panic
Blunder Peril
Bomb Piranha
Buffoon Pitfall
Bumbling Plague
Cadaver Played
Catastrophe Plummet
Caution Plunge
Collapse Poison
Corpse Poor
Crazy Prison
Cripple Pummel
Crisis Pus
Danger Reckoning
Dark Refugee
Deadly Revenge
Death Risky
Deceiving Scary
Destroy Scream
Devastating Searing
Disastrous Shame
Doom Shatter
Drowning Shellacking
Dumb Shocked
Embarrass Silly
Fail Slaughter
Feeble Slave
Fired Strangle
Fool Stupid
Fooled Suicide
Frantic Tailspin
Frightening Tank
Gambling Targeted
Gullible Teetering
Hack Terror
Hazardous Terrorist
Hoax Torture
Holocaust Toxic
Horrific Tragedy
Hurricane Trap
Injure Vaporize
Insidious Victim
Epidemic Cataclysmic
Bufoon Suffering
Reckoning Trauma
Dangerous Annihilate
Invasion Volatile
IRS Vulnerable
Jail Warning
Jeopardy Nerd
Lawsuit Wounded
Looming Cringeworthy
Last chance Fugacious
Worry Wreaking havoc

2. Encouragement Power Words


Let’s face it.

When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired.

And they’re looking for something, anything, that’ll wake them up and make them feel better.

The good news?

Your writing can do that for them.

How to Crank Up Emotion with Encouragement Words

Here’s an example email from Mirasee:

Encouragement Power Words in Emails

Encouragement Power Words in Emails

With two encouraging words — life-changing and magic — in one email subject line, it’s a message that stands out in most inboxes.

Want to give your readers a pep talk and get them charged up again? Want to encourage them?

Use these persuasive words:

Amazing Jubilant
Ascend Legend
Astonishing Life-changing
Astounding Magic
Audacious Marvelous
Awe-inspiring Master
Awesome Mind-blowing
Backbone Miracle
Badass Miraculous
Beat Noble
Belief Perfect
Blissful Persuade
Bravery Phenomenal
Breathtaking Pluck
Brilliant Power-up
Celebrate Praise
Cheer Prevail
Colossal Remarkable
Command Revel
Conquer Rule
Courage Score
Daring Seize
Defeat Sensational
Defiance Spectacular
Delight Spine
Devoted Spirit
Dignity Splendid
Dominate Spunk
Effortless Staggering
Empower Strengthen
Epic Striking
Excellent Strong
Excited Stunning
Extraordinary Stunt
Eye-opening Supreme
Fabulous Surprising
Faith Terrific
Fantastic Thrive
Fearless Thwart
Ferocious Titan
Fierce Tough
Force Triumph
Fulfill Tremendous
Glorious Unbeatable
Glory Unbelievable
Graceful Unforgettable
Grateful Unique
Grit Unleash
Guts Uplifting
Happy Valiant
Heart Valor
Hero Vanquish
Honor Victory
Hope Win
Incredible Wonderful
Jaw-dropping Wondrous
Kudos Brighten
Lovable Radiant
Flawless Classy
Affable Stupendous
Virtuoso Cheery
Openhearted Jovial
Beauteous Logophile
Adorable

3. Lust Power Words


Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles — anything.

Editor’s Note: Adding one or two power words to your subheads will compel readers to stick around longer, which will increase your dwell time — a big deal in Google’s eyes.

As a writer, you can use words that inspire lust to make almost anything intriguing.

How to Crank Up Emotion with Lust Words

See if you can spot the lust words in this headline from Cosmopolitan:

Lust Power Words in Headlines

Lust Power Words in Headlines

Okay, the orange underlines probably give it away, but my hunch is you didn’t need them.

Power words like captivating and love jump off the page. And if you use them properly, they can stir all sorts of emotions in your readers’ heads. (Want to see your click-through rates soar? Add a lust word or two.)

Here’s a lascivious list of descriptive words to get you started:

Allure Naughty
Arouse Nude
Bare Obscene
Begging Orgasmic
Beguiling Passionate
Brazen Pining
Captivating Pleasure
Charm Provocative
Cheeky Racy
Climax Raunchy
Crave Risque
Delight Rowdy
Delirious Salacious
Depraved Satisfy
Desire Saucy
Dirty Scandalous
Divine Seduce
Ecstasy Seductive
Embrace Sensual
Enchant Sex
Enthralling Shameless
Entice Sinful
Entrance Sleazy
Excite Sleeping
Explicit Spank
Exposed Spellbinding
Fascinate Spicy
Forbidden Steamy
Frisky Stimulating
Goosebumps Strip
Hanker Sweaty
Heavenly Tantalizing
Hottest Taste
Hypnotic Tawdry
Impure Tease
Indecent Tempting
Intense Thrilling
Intoxicating Tickle
Itching Tight
Juicy Tingle
Kinky Turn on
Kiss Unabashed
Lascivious Uncensored
Lewd Untamed
Lick Untouched
Lonely Urge
Longing Voluptuous
Love Vulgar
Pleasurable Charismatic
Riveting Obsession
Mouthwatering Compelling
Magnetic Enchanting
Lovely Engaging
Intriguing Fascinating
Flirt Alluring
Lure Wanton
Luscious Wet
Lush Whip
Lust Wild
Mischievous X-rated
Mouth-watering Yearning
Naked Yummy
Sneak peek Promiscuous

4. Anger Power Words


As writers, sometimes our job is to anger people.

Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.

The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.

So, we have to fan the flames.

How to Crank Up Emotion with Anger Words

The authors of this Forbes headline don’t pull any punches:

Anger Power Words in Headlines

Anger Power Words in Headlines

I didn’t realize some people get angry over business jargon, but apparently it’s a thing. And this headline, undoubtedly, had such people frothing at the mouth.

If you want to connect with people’s anger and slowly but surely work them into a frenzy, use the power words below.

Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 🙂

Abhorrent Money-grubbing
Abuse Nasty
Annoying Nazi
Arrogant No good
Ass kicking Obnoxious
Backstabbing Oppressive
Barbaric Pain in the ass
Bash Payback
Beat down Perverse
Big mouth Pesky
Blatant Pest
Brutal Phony
Bullsh*t Pissed off
Bully Pollute
Cheat Pompous
Clobber Pound
Clown Preposterous
Cocky Pretentious
Corrupt Punch
Coward Punish
Crooked Rampant
Crush Ravage
Curse Repelling
Debase Repugnant
Defile Revile
Delinquent Revolting
Demolish Rotten
Desecrate Rude
Disgusting Ruined
Dishonest Ruthless
Distorted Savage
Evil Scam
Exploit Scold
Force-fed Sick and tired
Foul Sink
Freaking out Slam
Full of sh*t Slander
Greedy Slap
Gross Slay
Harass Smash
Hate Smear
High and mighty Smug
Horrid Sniveling
Infuriating Snob
Jackass Snooty
Kick Snotty
Kill Spoil
Knock Stuck up
Knock out Suck
Know it all Terrorize
Lies Trash
Livid Trounce
Loathsome Tyranny
Loser Underhanded
Lying Up to here
Maul Useless
Broke Stink
Fear Raise hell
Sneaky Screw
Rant Miff
Diatribe Vicious
Weak Diminish
Provoke Hostile
Morally bankrupt Worst
Thug B.S.
Agitate Boil over
Annoy Violent
Misleading Violate
Lollygag Quixotic

5. Greed Power Words


The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy on an e-commerce site, and you’ll find a lot of power words based on vanity or greed. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either saving or making money.

How to Crank Up Emotion with Greed Words

Its explicit and implicit use of greed words makes this popular book from Dave Ramsey a great example:

Greed Power Words in Book TitlesGreed Power Words in Book Titles

“Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.

But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving.

(It also gets bonus points for using alliteration and the safety power word “proven”, which we’ll discuss in a moment.)

If you want to stomp on your readers’ greed glands, use these power words:

Bank Jackpot
Bargain Lowest price
Best Luxurious
Billion Marked down
Bonanza Massive
Booked solid Money
Cash Money-draining
Cheap Money-saving
Costly Nest egg
Discount Pay zero
Dollar Prize
Double Profit
Explode Quadruple
Extra Reduced
Feast Rich
Fortune Savings
Don’t miss out Fast
Giveaway While they last
Instantly Expires
Never again Premiere
Final More
Hurry Sale ends soon
Value Monetize
Big Save
New Deadline
Handsome Noteworthy
Kick ass Moneymaking
Knockout Lucky
Notable Amplify
At the top Attractive
Wealthy Ahead of the game
Legendary Beautiful
Optimal Good-looking
Successful Bold
Fortunate Sassy
Smart Elegant
Gorgeous Clever
Foxy Quick-witted
Genius Effective
Elite Drop-dead
Crowned Dazzling
You Turbo charge
Bright Super-human
Brassy Booming
Boss Unbeaten
Undefeated Boost
Exclusive Frugal
Special Price break
Before Running out
Upsell Bonus
Free Six-figure
Freebie Skyrocket
Frenzy Soaring
Prosperous Surge
Gift Treasure
Golden Triple
Greatest Waste
High-paying Wealth
Inexpensive Whopping

6. Safety Power Words


Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver, and they need to believe they’ll get results.

Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.

How to Crank Up Emotion with Safety Words

On the landing page for one of our Smart Blogger courses, we use power words to make sure our potential customers feel safe:

Safety Power Words on Landing Pages

Safety Power Words on Landing Pages

In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words:

  • Money-back
  • Results
  • Refund
  • Proven
  • Risk-free

They work for us, and they can work for you.

Help your customers feel safe by using as many of these power words as possible:

Above and beyond Privacy
Anonymous Professional
Authentic Protected
Automatic Proven
Backed Recession-proof
Bankable Refund
Best-selling Reliable
Cancel anytime Research
Certified Results
Clockwork Risk-free
Endorsed Rock-solid
Foolproof Science-backed
Guaranteed Scientific
Moneyback Bona fide
Recognized Authority
Studies show Because
Scientifically proven Genuine
Worldwide Authoritative
Safety Accredited
Fully refundable Case study
Well respected Dependable
Improved Ensured
Expert According to
Track record Approved
Ironclad Secure
Legitimate Sure-fire
Lifetime Survive
Money-back Tested
No obligation That never fails
No questions asked Thorough
No risk Trustworthy
No strings attached Try before you buy
No-fail Unconditional
Official Verify
Permanent World-class
Guilt-free Don’t worry

7. Forbidden Power Words


Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right? Curiosity always got the better of us.

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

How to Crank Up Emotion with Forbidden Words

This Ahrefs article tempts you with its headline:

Forbidden Power Words in Headlines

Forbidden Power Words in Headlines

What’s the “secret”? Only one way to find out.

Whenever you want to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:

Ancient Lost
Backdoor Never seen before
Banned Off the record
Behind the scenes Off-limits
Black Market Outlawed
Blacklisted Private
Bootleg Restricted
Censored Sealed
Remote Be the first
Ridiculous Become an insider
Secrets Bizarre
Shocking Class full
Ssshhh!!! Closet
Spoiler Elusive
Supersecret Hilarious
Thought-provoking Illusive
Top secret Incredibly
Trade secret Insane
Uncharted Interesting
Unconventional Invitation only
Undiscovered Key
Unexplained Login required
Unexplored Members only
Unheard of Myths
Unsung Odd
Untold On the QT
Unusual Priceless
Wacky Privy
Zany Psycho
Classified Secret
Cloak and dagger Smuggled
Concealed Strange
Confessions Tried to hide
Confidential Unauthorized
Controversial Uncensored
Covert Under wraps
Cover-up Undercover
Exotic Underground
Forbidden Under-the-table
Forgotten Undisclosed
From the vault Unexpected
Under the table Unlock
Hush-hush Unreachable
Illegal Unspoken
Insider Unveiled
Little-known Withheld
Hidden

Go Ahead and Tell Me. What Powerful Words Did I Miss?

They’re known by many names…

Emotion words. Good words. Strong words. Powerful words, creative words, sensory words, trigger words, persuasive words, descriptive words, impactful words, interesting words, positive words, unique words, and even — yes, seriously — awesome words.

But whatever you call them; smart, attractive people such as yourself have mastered the strategic use of power words and use them every day to pack their writing with emotion so they can increase conversions.

Yes, this is an enormous list of words, but with so many power words and power phrases available, you’d need a thesaurus or Word of the Day dictionary to catch every single word on the first pass. (Plus, new words seem to be added to the English language every day.)

What are some other good words that seem to have that extra little spark of emotion inside them?