Need inspiration for your demand generation efforts? SO check out these 6 landing page design examples to convert your leads in 2020.
Landing pages are great tools to drive lead conversion. They delight potential customers and deliver something valuable to them in exchange for their personal information. But the landing page design has to be carefully crafted to achieve this goal.
The best landing page will grab your audience’s attention, stimulating them to stay longer and convincing them to take a specific action — which can be to download rich material, sign up for a webinar, or get a free trial, for instance.
Now you are probably wondering how to look like a great landing page design. Well, we are here to help. In this article, you will see six landing page design examples:
Landing page design examples that converts
Lyft’s landing page design is clean and simple but efficient for potential drivers who already decided to work for the company and the ones who still have doubts.
On the landing page, they are mandatory to inform if they have a car or not, provide their phone number and accept the terms of service.
Someone who is not yet ready to sign up can scroll down the page and read more about the company, what differentiates Lyft from its competitors, how its app works for a driver, and frequently asked questions.
Another interesting aspect is that, after scrolling a little, the question “Interested in driving with Lyft?” pops up at the bottom of the page.
If the user answers not yet, Lyft can get feedback and understand why to offer what they need to be convinced. One effective strategy to promote effective client communication.
2. Muck Rack
Muck Rack offers software for public relations that can be used by PR professionals and journalists. The company presents two different landing pages for each of those groups, which are being accessed by clicking at the top menu.
Its landing page for PR professionals stresses the benefits and resources of the software. At the end of the page, there are a few quotes from customers that work as social proof. Clicking at the CTA button, they can request a demo.
The landing page for journalists brings the same elements (detailed information about the software, social proof, and benefits). It has more visual elements than the other one, showing print screens of the software. The CTA for this specific audience allows them to create a free portfolio.
Those are good landing page design examples for businesses with an audience that requires detailed information and solid arguments to decide on hiring their services or acquiring their products.
Like Lyft, Shopify presents a simple landing page. Right at the top, it stresses the number of businesses that use Shopify, which contributes to building credibility.
Below that, the users find a field that requires their email address to start the free trial. Then, there are bullet points that inform some benefits and details about Shopify’s services.
It is easy to understand and access the information that the potential customers are seeking. Moreover, the color palette is sober and brings colors that work well together, highlighting the CTA button.
TransferWise invested in interactivity and great visuals to create a good landing page design. Its page includes data visualization and a pretty engaging resource — a simulation tool.
Right at the beginning of the page, the potential customers can see how much they will pay for fees to transfer money from a currency to another, inserting the amount they intend to send and how much the recipient will get.
Below that, there is detailed information to build credibility and educate the prospects. It presents a step by step guide of how to transfer money using the company’s services, where they can send money with TransferWise and customers reviews.
Besides that, it is possible to compare TransferWise’s exchange rates and fees with other providers of the same type of service. That is helpful to keep the user on the page since it is not necessary to visit another website to find the information and then compare it.
Including data on a landing page is essential to back the information you provide. But, since everything on this type of page must be easy to digest and compelling, it is a good idea to invest in data visualization.
5. Twago Enterprise
Twago Enterprise provides a talent pool solution to help businesses with talent attraction and acquisition. The landing page that suggests booking a demo of this resource has a clean design and is very compelling.
With images, visual assets, and not too long texts, the page presents the names of some clients, links that direct the users to download a white paper (for those who are not yet ready to reach out to the company), and the benefits of its tools.
It is a great landing page because it not only brings all the information the potential customer needs to know but also for its simple, beautiful, and lovely design, that allows the CTA, the main point, to stand out.
6. Moz Pro
Moz Pro’s landing page is compelling and full of great visuals. It presents some of the features, customers’ testimonials, print screens demonstrating the product.
In each section, there is a short paragraph and bullet point, then a testimonial and a secondary CTA. It is very informative, easy to read and digest. When the users reach the bottom of the page, they can click a button and start the free trial.
When the potential customers begin to read the page, they know that it will not take too long to finish the reading and find the information they are seeking. As a result, they stay longer at the page and are more likely to perform the suggested action.
Each of these examples of good landing page design presents distinct features that can be used to enhance the user experience and convince them to take action and become a customer.
To create a landing page design that will help increase conversions, you can hire visual and video services such as the ones provided by Visual.ly. Their professionals know how to do that and will be able to identify what will work better for your business precisely.
Do you want to create an efficient landing page for your company? Reach out to us and get a free quote!